According to its website, "MAD-learn's relevant and engaging Mobile App Development program allows every K-12 student to create an app from beginning to end by empowering 21st Century technology literacy. Using the design thinking process, MAD-learn prepares today’s students for tomorrow’s careers by exposing them to all aspects of product development: ideation, planning, design, creation, testing, and launch. These vital and transferable skills are critical to today’s global technological economy."
Basically, it is a flash app. The interface is quite user-friendly. You see a preview of the app in the middle, and the input works much like a word processor. Overall it is quite robust.
They also have curriculum resources - although it was unclear if they were aligned with the Ontario curriculum or only Common Core standards.
Despite all this, I am not sure it is something I would use long term. The price point is high - $5000USD per building (no mention of the maximum number of students), $1750USD for a class for 30 students and $1300USD for an after-school group (no mention of the number of students).